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Suddenly Relevant Font

...and the whole sign (almost)

March 15, 2017

March 15, 2017

  design

Concept To Production

There's always some compromise :)

March 15, 2017

  design featured

Suddenly Relevant Font

...and the whole sign (almost)

January 23, 2017

  design

Borderline ‘Breathtaking’ Logo

What Umbrella?

January 20, 2017

  design

Starbucks Inspired Google Home

Great minds...

Concept To Production

There's always some compromise :)

 


 

Suddenly Relevant Font

...and the whole sign (almost)

 

Looks modern and clean after 80(?) years. A designer could have used a similar font these days:

www.myfonts.com/fonts/intelligent-foundry/zona-black/

 


 

Borderline ‘Breathtaking’ Logo

What Umbrella?

 

I would never say that there’s an umbrella here. I guess it’s because the logo is “completely intellectual”:

“The Citi logo is completely intellectual. It was a marriage of the Traveler’s umbrella and the word ‘Citi’ to create an umbrella in the middle of the word.”
– Paula Scher, creator of the Citigroup logo

This not as bad as “BREATHTAKING Design Strategy” for Pepsi, though:

 

 

Starbucks Inspired Google Home

Great minds...